“Strategy, it turns out, is one of those words that people define in one way and often use in another, without realizing the difference."

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— Henry Mintzberg, Strategy Safari (1998)

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Overview
Design is not only about creating artifacts; it is about shaping experiences, relationships, and the contexts in which people live and interact. Products, services, organizations, and communities work together to create lasting value, foster creative synergy, and generate meaningful social impact.

 

Reading Material

• Dunne & Raby, 2025 | Not Here, Not Now

• Dunne & Raby, 2013 | Speculative Everything: Design, Fiction, and Social Dreaming

• Lee et al., 2025 | Prototyping longevity services: Tech-driven or human-assisted service?

• Rothauer, 2018 | Vision & Strategy: Strategic Thinking for Creative and Social Entrepreneurs

• Tharp & Tharp, 2019 | Discursive Design: Critical, Speculative, and Alternative Things

• Tharp & Tharp, 2013 | Discursive Design Basics: Mode and Audience